Brand & Marketing
The greatest assets a company has in creating loyalty and value are the emotional connections it forms through its brand strength.
At Quadrant, we have a deep experience in creating brand attachment. We know how to reach people at an emotional level, which helps us determine a precise strategy to propel the business forward.
Brand Repositioning
Guided a major tech company through an existential crisis by conceptualizing and honing a national ad campaign set to restore the company's brand to a position of strength and renew its massive growth.
Compete Strategy
Worked with one of the world’s leading entertainment companies to craft a compete strategy to undo the strong gains being made by a powerful challenger.
Establishing a Narrative
Worked with one of the fastest-growing tech companies to craft its brand and product narrative, as it both created and is dominating a new category that is reshaping the tech landscape.
Brand Asset Testing
Worked with a global company, preparing to re-establish its brand, to evaluate brand concepts and pick a new logo that is able to convey the spirit of the new brand positioning.
Product Brand Architecture
Helped an instantly-recognizable global brand, that had introduced many products in rapid succession, streamline and clarify its overall product portfolio, by establishing clear product categorization and category sub-brands, as well as repositioning and renaming many of the portfolio brands to align with the new brand structure.