Messaging
Nearly everything a company does sends a message, and every message impacts a company’s performance.
Quadrant has an array of messaging experts — former speechwriters, political consultants, marketing experts, and even lawyers — who know how to craft perfect messages, using exactly the right company assets, and how to test them in the field to ensure they are most impactful.
Business Growth Opportunity
Worked with one of the world’s largest tech companies to assess the opportunity, and determine the messaging and targeting plan, for a product that is challenging one of the most entrenched and popular business-tech products globally.
Market Opportunity Plan
Helped one of the fastest-growing global companies to develop a growth blueprint by mapping out the product use cases with the greatest growth potential, consumer segments to target within each use case, and the messages to move those consumers.
Product Launch
Worked with one of the world’s highest-profile consumer-facing brands to launch its most successful new product in 4 years, by determining product positioning, identifying target audiences, and crafting and testing the messages for converting those audiences.
New Company
Retained by the former CMO of one of the world’s biggest companies to help launch a new company by developing the brand, targeting, narrative, and messaging strategies.