Quadrant knows how to identify the areas of equity that can be leveraged, the core pillars of reputation that need to be shored up, and how to bring the two together into a coherent reputation strategy.
Reinvented the reputation research for one of the world’s highest profile brands to create a political-style reputation management platform that blended reputation monitoring with proactive flash polling conducted only when and among whom there was an issue worth polling about.
Work with one of the biggest and most iconic American brands to track and manage its reputation and communications strategy in markets around the world, where attitudes to American brands differ sharply.
Employee Brand Tracking
Worked with a company facing different brand perceptions among its employees globally to decide the core brand metrics that need to be moved and how to move them, and then tracking perceptions to guide implementation.