Eric Bornstein is a Vice President at Quadrant.
Eric has more than a decade of experience working with cross-functional teams to drive product launches, reposition brands, manage brand reputation, respond to communications crises, and improve user experience.
Prior to joining Quadrant Strategies, he was a Vice President at Whitman Insight Strategies, where he developed custom qualitative and quantitative research solutions to address clients’ business and strategic communications needs across a variety of industries, including Tech, CPG, Financial Services, Healthcare, Education, Government, and Non-Profit.
During his at Whitman Insight Strategies, he advised HP Hood on the development of a consumer target, brand identity, and launch strategy for Planet Oat, which has gone on to become the #1 selling oat milk in the U.S. He also led research and strategy development of Ogilvy Award-winning Don’t Wait. Reach Out. Campaign on behalf of the Department of Veteran Affairs aimed to shift the Veteran mindset around emotional and mental issues and combat the stigma around Veteran help-seeking behaviors.
Eric graduated from Franklin & Marshall with a degree in Mathematics and a minor in Economics.
Eric is originally from Oceanside, NY and is currently based in New York City.