Case Study
Rebuilding Employee Trust After Significant Change
The challenge:
An entertainment company needed to revitalize its employer brand following a period of organizational change and significant business disruption. Employee trust had been strained, recruitment was harder, and external perceptions of the company as a place to work had softened.
The objective was to develop a refreshed employer brand framework that could rebuild internal pride, strengthen recruitment, and hold up to scrutiny from both current and prospective employees.
Our approach:
- Focus groups with employees and general audiences to gather initial insights into brand sentiment, followed by quantitative polling to validate findings at scale.
- Evaluation of multiple employer brand narratives, supporting pillars, and employee programs to determine which elements most effectively conveyed a people-centric identity.
The result:
- Clear need to center the brand on employee well-being, emphasizing people-first programs to rebuild trust and pride internally.
- Defined employer value proposition, identifying the narratives and program examples that most strongly resonated with both employees and external audiences.
- Direct influence on recruitment messaging, shaping updated employer and recruitment communications and supporting the case for increased visibility of employee-focused initiatives.
