Quadrant works globally with offices in Washington D.C., New York, London and Belgrade.
Our Story
In 2015, Billy Mann and Scott Siff co-founded Quadrant Strategies with a simple idea: the best strategy comes from senior experts who understand their clients’ businesses, lead the work themselves, and stay aligned with their clients’ needs and plans. They set out to build a firm where strategic thinking, premium research, and clear recommendations replaced long decks without a POV.
As the firm grew, we recognized additional challenges our clients were facing, as well as new opportunities to generate better insight. Each phase of Quadrant’s evolution – summarized on right side of this page – reflects a deliberate response to those moments.
Today, Quadrant is a global team with offices in Washington, D.C., New York, London, and Belgrade. Over time, we have grown to serve more clients, improve data quality, and harness advanced tech, all in service of our core premise: premium research and strategic thinking are required to navigate critical corporate decisions.
Phase One
Senior-Level Consulting
Quadrant launched to challenge the status quo of formulaic corporate research and of senior leaders being present for the pitch but absent from the work. From day one, we have operated differently, with our seasoned advisors deeply involved end-to-end to ensure that real strategic judgment and deep client understanding guide every engagement.
Phase Two
Premium Data
As Quadrant grew, clients came to us with a common challenge: sample quality across the industry is poor, with clients often settling for proxies rather than the actual high-value audiences they care about. To address this, we built a research operations team in-house that hand recruits, vets, and curates panels of true influential audiences. It started with Policy Insiders and expanded to Wall Street Insiders, Tech Insiders, advertising executives, business leaders, and high-net-worth elites, among others.
Phase Three
AI & Digital intelligence
As advanced AI opened new possibilities for making sense of unstructured data, we moved early to integrate AI across the traditional research process, to improve everything from participant recruiting to data collection to text analysis. At the same time, we built a dedicated digital analytics team that uses AI-driven analysis of online conversation and content to understand narrative dynamics, identify influential voices, and help clients anticipate emerging risks and opportunities.
What Makes Quadrant Different
Experienced leadership on every engagement
Our most experienced consultants lead every engagement from start to finish. They stay focused on key objectives, leverage AI for speed and clarity, and deliver concise, executive-ready reports.
Access to real decision-makers
From policy insiders to investors, advertisers, and business executives, we work with our fully-vetted panels of hard-to-reach audiences to ensure decisions are based on premium, reliable data.
A commitment to client service
We are committed to proactive, responsive, and dedicated client service, always starting from a place of “Yes.” We leverage AI to deliver essential insights quickly, and we immerse ourselves in industry news to provide informed counsel.
Our Leadership
Our Solutions
Brand Strategy
Brand Strategy
Position your brand to resonate in crowded, competitive markets. We uncover what truly differentiates your company and help you build a narrative that expresses it clearly to the audiences who matter most.
- Brand architecture development
- Repositioning & narrative
- Compete strategy
- Asset testing
Public Affairs
Public Affairs
Tell your company’s positive-impact story and defend it against policy and regulatory threats. We help communications, public affairs, and policy teams build reputational capital, see key issues through the eyes of influential audiences, and anticipate reactions before making decisions.
- Corporate narrative development
- Issue assessment
- Message testing
- Creative & ad testing
- Polling & sentiment reports
Reputation
Reputation
Understand how your company and products are perceived and why – and keep tabs on them as conditions evolve. Our tracking programs reveal your organization’s and products’ reputation, how they shift, and how to influence the narrative.
- Reputation tracking
- Strengths & vulnerabilities assessment
- Course-correction strategy
- Employer brand assessment
Messaging
Messaging
Develop an overarching theme, underlying message pillars, and specific proof points and language that will resonate with your audience. We help brands and institutions craft narratives that cut through noise, unite stakeholders, and drive real alignment.
- Message architecture development
- Narrative and proof point testing
- Language and wording exploration
Product Marketing
Product Marketing
Build product strategies that will drive adoption and purchase intent in a saturated marketplace. Quadrant helps teams understand demand drivers, test positioning, and sharpen go-to-market strategies.
- Product positioning & concept testing
- Market & audience segmentation
- Pricing strategy
- GTM strategy