Case Study
Building Public Support for Energy Policy Change
The challenge:
A major energy provider was absorbing public frustration over rising prices driven by increased demand, while regulatory constraints prevented it from expanding in-state generation. The company needed to shift the conversation from blame to solution, build voter and policymaker support for policy changes that would allow local production, and arrive at those conversations with tested evidence rather than assumptions.
Our approach:
- Quantitative surveys among voters across three priority states to assess attitudes toward energy prices, supply constraints, and support for in-state generation.
- Focus groups with state-level policy insiders to identify concerns about in-state generation and test messaging territories to determine which benefits resonate most.
The result:
- Demonstrated voter backing for in-state energy generation, providing credible evidence that expanding local production is seen as part of the solution to rising prices.
- Established cost stabilization as the core message, with testing showing that focusing squarely on lowering and stabilizing energy costs resonates most strongly.
- Equipped the company with a targeted advocacy playbook, clarifying policymaker concerns and delivering tested messaging for coordinated engagement across states.
