Case Study
Regulatory Landscape Transformation
The challenge:
A transportation company needed better operating conditions in cities across the US and Europe in order to grow, but faced a hostile regulatory environment and a fragile public narrative.
The company needed to understand how to shift public opinion, stabilize media coverage, and build trust with local policymakers, city by city, in ways that were grounded in what those audiences actually cared about.
Our approach:
- Flash polling and focus groups with the general public to identify immediate perception challenges and test messaging that could stabilize the news narrative.
- Focus groups with local policy insiders to understand city-specific priorities, concerns, and opportunities for collaboration, enabling alignment with local needs.
The result:
- Stabilized public narrative, identifying messaging that reduced immediate reputational pressure and clarified the company’s value proposition.
- City-specific engagement strategies, grounded in local policy priorities and political dynamics.
- Regulatory progress in key markets, contributed to improved operating conditions across these areas.
